The heart of the story centered on how offbeat writing styles for press releases are creating buzz (do we need to define buzz? OK buzz means people are talking about it) in the worlds of social networking and public relations.
Now this offbeat style isn't widespread. This isn't happening in the button-up world of Wall Street. But funny, snarky, poetic and offbeat press releases are all the rage in Silicon Valley.
Click here to read the story. Please post your thoughts about the story. Here are a few questions to think about and, if you want, answer.
- Is it better to have mastered writing a traditional press release before offering up a playful one?
- Why do you think Silicon Valley has embraced this trend and Wall Street hasn't?
- Can you give an example of when an off-beat press release would be OK? Can you give me an example when an off-beat press release could be seen as offensive?
