NEWS
MANAGEMENT AND PRODUCTION
FALL
2012
Adviser: Pamela Moreland
Room: Brawner Hall,
Room 402
Phone: 415.246.1578
(Yes, you can text to this number)
Office
hours:
Tuesday, 4-5 p.m.
SUMMARY:
In this class, we will write, edit,
design and publish The Menlo Oak, the school’s student news website. Microsoft
Word, Blogger, Photoshop, YouTube, Storify, Facebook, Pintrest and other
software programs are used to produce content, publish, and market the site. In
addition, students will learn reporting, writing and multimedia skills that
will serve as a foundation for all types of 21st century
communications endeavors.
REQUIRED
TEXTS:
Associated Press Style Book
DIGITAL
CONNECTIONS:
Menlo
Oak website:
Class
blog:
GRADING:
Attendance: 20%
Published work: 40%
Non-published work: 30%
Weekly Story Ideas: 5%
Weekly Style Quizzes: 5%
WEEK BY WEEK OUTLINE:
Week 1: Opening Day. Overview. Fill out class
questionnaire. Reporting building blocks. First Five Paragraphs: A template for
clear writing. Storify Basics.
Homework: “What’s new at
Menlo” story idea. Due: Friday, 6 p.m.
Week 2: More First Five
Paragraphs. Interviewing techniques. In-class writing assignment Blogger
Basics. Storify practice
Homework: Story Ideas. Due: Friday, 6 p.m. Storify: 7 Days, 7 Stories.
Read and prepare to discuss in class your
2-3 paragraph view of “Elements of Journalism.” (Handout).
Week 3: Discuss “Elements of Journalism. Crafting a story. AP Style overview.
Self-editing and copy editing skills. Blogger practice. Photoshop Basics (Photo editing for the Menlo
Oak: icons vs. story-level photos).
Homework: Story Ideas. Due: Friday, 6 p.m. Storify:
7 Days, 7 Stories.
Week 4: AP Style Quiz. Effective use of Quotations in Stories. Photoshop
practice. College Publisher basics.
Homework: Story Ideas: Due: Friday, 6 p.m. Storify: 7 Days, 7 Stories. Bring your favorite print headline to next class.
Week 5: AP Style Quiz. Writing Headlines: Digital vs. Print and SEO techniques. College Publisher practice.
Homework: Story Ideas. Due: Friday, 6 p.m. Storify: 7 Days, 7
Stories.
Week 6: AP Style Quiz. How to Write Effective Opinion Articles. College
Publisher Practice: Menlo Oak production.
Homework:
Story Ideas. Due: Friday, 6 p.m. Storify:
7 Days, 7 Stories. Digital Media Law handout: Fair Use. Write 2-3 paragraph
view on issue and be prepared to discuss in next week’s class.
Week 7: AP Style Quiz. Discuss Fair Use issues. Menlo Oak production.
Homework: Story Ideas. Due: Friday, 6 p.m. Storify: 7 Days, 7 Stories.
Week 8: AP Style Quiz. Presidential Election 2012: Content Audit. Menlo
Oak production.
Homework: Story Ideas. Due: Friday, 6 p.m. Storify: 7 Days, 7. Stories. Read and be ready to discuss content
audit materials
Week 9: AP Style Quiz. Building content audit spreadsheets. Menlo
Oak production.
Homework: Story Ideas. Due: Friday, 6 p.m. Storify: 7 Days, 7 Stories. Name of publication to be used in
content audit. Due: Friday, 6 p.m.
Week 10: Discuss progress of content audits. Menlo
Oak production.
Homework: Story Ideas. Due: Friday, 6 p.m. Storify: 7 Days, 7 Stories. Handout: Case
Study on using Facebook, Twitter and other online resources as material for
stories. Write 2-3 paragraph view point and prepare to discuss in class.
Week 11: Happy Halloween! Menlo Oak production.
Homework: Story Ideas. Due: Friday, 6 p.m. Storify: 7 Days, 7 Stories. Content Audit Due: Friday, 6 p.m.
Week 12: Election Post-mortem. Discussion of Use of online
resources in reporting. Menlo Oak production.
Homework: Story Ideas. Due: Friday, 6 p.m. Storify: 7 Days, 7 Stories.
Week 13: Final project discussion/assignment. Menlo Oak
production.
Homework: Story Ideas. Due: Friday, 6 p.m. Storify: 7 Days, 7 Stories.
Week 14: Thanksgiving
break (no class).
Homework: Storify: 7 Days, 7 Stories. Final
project description due Nov. 21.
Week 15: Work on final project in class. Menlo Oak production.
Homework: Storify: 7 Days, 7 Stories
Week 16: Work on Final Project. Menlo Oak production.
Homework: Storify: 7 Days, 7 Stories
Final Project Due
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