They covered up 'radio' in the sign at NPR headquarters

It's about time.
This photo was tweeted by a Los Angeles-based NPR producer.  “A picture tells a thousand words: ‘National Public Radio’ painted over by NPR at HQ,” the tweet stated.
In 2008 Jane Stevens led workshops with NPR  staff on how to shift from being a radio-centric journalism organization into a web-centric journalism organization.
Basically, Stevens and others asked the NPR staff to rethink how they tell stories and how their stories reach their audience.
It is an understatement that there was resistance to the whole idea. If the LA producer's tweet is any indication, there is still some anger about the shift in emphasis.
"Back in the days that there was just radio, your station was the only point of entry to all this content," Robert Spier, director of content development for NPR Digital Media told writers for the American Journalism Review. "You couldn't get NPR except through your station because it was only available on radio, and radio was time and geographically bound." Today, of course, "the user expects to be in control of his or her experience."
That has NPR rethinking how it operates. That's a good thing and what needs to be done if NPR is to survive in the digital age.
According to poynter.org, an NPR spokeswoman said the panel reading “National Public Radio” has been covered for several years. The new permanent sign has NPR’s logo and address.
The NPR staff, really, the entire journalism community, needs to embrace the digital age. There is no going back to the good old days.