Tuesday, October 11, 2011
Idaho Newspaper Publishes Full-Page Illustration of 'Fact Check' Press Release
This is the first time I've ever heard of a newspaper handling a press release like this. Thanks to the folks at the Poynter Institute for writing about this. It should make us all think before trying to oversell something in a press release.
Here's how Poynter set the scene:
"The Times-News of Twin Falls, Idaho ran a full-page illustration on its Sunday opinion section front that fact-checked, point-by-point, a press release from Republican Sen. Mike Crapo.
"This page appeared as a section front on the Sunday, Oct. 9 opinion section.The newspaper tells readers that it gets dozens of press releases every day; before publishing them, 'we also like to check all releases for both spin and accuracy before we publish them.' In this release, Crapo's office announced legislation to cap the capital gains and dividend tax rate. The newspaper says the release's description of a 'guaranteed' tax from the health care overhaul is a 'half truth' because most people will never pay it.
"The newspaper concludes that although the release is factual, 'the data is also spun harder than it should be,' and it calls on politicians to avoid 'the most hyperbolic of methods to crunch statistics.' "
Click here to read what a blogger for ACES, the American Copy Editors Society, has to say about the page.
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