New York Times economic columnist Tom Friedman is always wringing his hands about how the United States is falling behind the rest of the world--in everything.
This week, he wrote a column that combined this familiar refrain with his thoughts on the recent political conventions held by the Democrats and Republicans.
One paragraph caught my attention:
"I covered the Republican convention, and I was impressed in watching my Times colleagues at how much their jobs have changed. Here’s what a reporter does in a typical day: report, file for the Web edition, file for The International Herald Tribune, tweet, update for the Web edition, report more, track other people’s tweets, do a Web-video spot and then write the story for the print paper. You want to be a Times reporter today? That’s your day. You have to work harder and smarter and develop new skills faster."
He's right.
Nothing stays the same in today's media environment. There's always a new platform to reach your audience. There are always new skills that you need to have, or at the very least, need to have basic knowledge.
That's one of the goals of our class, to make sure you walk away feeling comfortable with the digital tools of the moment, and have the confidence to try the tools of the future.
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