The heart of the story centered on how offbeat writing styles for press releases are creating buzz (do we need to define buzz? OK buzz means people are talking about it) in the worlds of social networking and public relations.
Now this offbeat style isn't widespread. This isn't happening in the button-up world of Wall Street. But funny, snarky, poetic and offbeat press releases are all the rage in Silicon Valley.
Click here to read the story. Please post your thoughts about the story. Here are a few questions to think about and, if you want, answer.
- Is it better to have mastered writing a traditional press release before offering up a playful one?
- Why do you think Silicon Valley has embraced this trend and Wall Street hasn't?
- Can you give an example of when an off-beat press release would be OK? Can you give me an example when an off-beat press release could be seen as offensive?
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ReplyDeleteMy answer for number 3 is that the offbeat style will be ok when it is for things like events, cheerful stories and stories written for young people. It is not ok if someone chooses that style to write for an obituary or a big tragedy.
ReplyDeleteRegarding to question number one, I believe that it is better for one to understand how to write a traditional press release before creating a playful piece. The writer will know how to be creative with the press releases and understand how to reach out to the readers.
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